December 16, 2024 — Bally’s Interactive, the digital and sports betting division of Bally’s Corporation (NYSE: BALY), has announced the official launch of its highly anticipated new “Bally Bet Sportsbook & Casino” app in Ontario, Canada.
This launch marks another significant milestone in the company’s growth. It follows the recent update of the app in New Jersey and a series of successful rollouts over the past year, including the introduction of “Bally Bet Sportsbook” across several U.S. states and the launch of “Bally Casino” in Rhode Island.
The new “Bally Bet Sportsbook & Casino” app represents a major upgrade, consolidating the features of the previous “Bally Casino” and “Bally Bet Sportsbook” applications into a single, comprehensive platform. Powered by technology from White Hat Gaming, the app allows players in Ontario—whether residents or visitors—to enjoy both sports betting and a wide range of casino games through a single account and a unified wallet.
Robeson Reeves, CEO of Bally’s Corporation, stated: “We are thrilled to launch the new ‘Bally Bet Sportsbook & Casino’ app, which marks a key milestone for Bally’s. By integrating the capabilities of our previous applications, we are offering players in Ontario a seamless experience that bridges sports betting and casino gaming. Enhancing the player experience remains our top priority, and we are committed to ensuring that every user enjoys a personalized Bally Bet entertainment experience.”
To ensure a smooth transition, players will receive notifications via the app, email, and social media channels, providing guidance on the migration process to facilitate an easy switch to the new platform. Bally’s remains dedicated to delivering cutting-edge technology and an exceptional player experience across its digital and physical properties, offering a unique blend of convenience, entertainment, and fun.
For more information about the “Bally Bet Sportsbook & Casino” app and its features, please visit www.ballybet.com. This application is intended solely for individuals aged 21 and older. If you or someone you know is struggling with gambling-related issues, please call 1-800-GAMBLER or visit 1800gambler.net for assistance. About Bally’s Corporation:
Bally’s Corporation is a global gaming and entertainment company with an expanding omnichannel footprint. The company currently owns and manages 15 casinos across 10 U.S. states, in addition to a golf course in New York and a racetrack in Colorado. It also holds licenses for online sports betting (OSB) in 18 states. The recent acquisition of the Aspers casino in Newcastle, UK, has further extended the company’s international reach and diversified its entertainment portfolio. Bally’s also encompasses Bally’s Interactive International (formerly Gamesys Group), a leading global interactive gaming operator; Bally Bet, a premier sports betting platform; and Bally Casino, an online casino (iCasino) platform currently in a growth phase.
The company employs approximately 10,600 people, and its casino operations feature roughly 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Following the closure of the Tropicana in Las Vegas, Bally’s also secured access to developable land in that market.
With the completion of its merger with The Queen Casino & Entertainment Inc. (“Queen”), Bally’s footprint is set to expand by four casinos across three states—including Iowa, which will become a new operating jurisdiction for the company. This merger will also add over 900 employees to the Bally’s workforce, along with approximately 2,400 slot machines, 50 table games, and 150 hotel rooms. Furthermore, through its investment in Intralot S.A. (Athens Stock Exchange ticker: INLOT), Bally’s will also acquire the significant economic interest that Queen holds in this global lottery management and services company.
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