1xBet has once again underscored its significant standing in the iGaming market by securing multiple honors at the “Affiliate Grand Slam Awards 2026” in Rome. These awards recognize projects and teams that have made exceptional contributions to the development of the affiliate marketing industry, as well as to marketing and partner solutions.
This achievement highlights 1xBet’s commitment to refining its partner engagement models. Beyond standard B2B activities, 1xBet focuses on creating unique, meticulously detailed projects, each built around a distinct narrative—an approach that not only boosts brand visibility but also drives progress across the entire industry.
Premier Industry Networking
During the MAC conference in Yerevan, 1xBet hosted an exclusive B2B event dubbed “Platform 1X.” Moving away from the conventional corporate dinner format, the team transformed the venue into a 1990s-style express train, seamlessly blending professional networking with a creative, immersive theme.
Every detail was carefully curated:
Vintage train carriages were converted into private VIP lounges and meeting areas, providing a comfortable space for top affiliate team leads, media buyers, and investors to conduct business discussions.
Entry was restricted to those with a personal QR code, ensuring that the event remained exclusive to invited partners and industry representatives.
The evening served as the grand finale of a month-long B2B promotional campaign, which drew over 14,000 participants and 647 direct partners. A highlight of the main stage was a live prize draw, where a Rolex Datejust 41 watch was awarded. The total prize pool for the campaign reached €35,000, including 12,000 USDT presented to a finalist on-site. Guests enjoyed a spectacular program aboard the “train,” featuring a professional host and a live performance by the band Bi-2. 1xBet seamlessly integrated business discussions, relaxed networking, and entertainment within a single space.
Best Industry Merchandise
This year, 1xPartners completely overhauled its strategy for partner merchandise. The brand introduced a series of themed collections, with each item carefully designed to suit specific events, locations, and target audiences. Throughout the year, we launched 10 distinct collections:
“Retro-Tech & Crypto-Luxury” (MAC Yerevan) – featuring DJI Osmo 7 devices, JBL products, TANGEM X3 crypto wallets, and a Rolex watch giveaway.
“Beach Vibe” (SiGMA Americas & SBC Malta) – including designer swimwear, high-quality towels, AirPods, and denim tote bags.
“Gen Z Street Style” (GGate Tbilisi) – featuring oversized T-shirts, baseball caps, and sports jackets.
“Premium Business” (iGB Live London) – including genuine leather laptop bags and various accessories.
“I Bet On Myself” – a collection centered around a bold, defining slogan and a distinct conceptual identity.
Across Europe, the Middle East, and Latin America, we distributed over 729 premium gifts. We prioritized both quality and utility—ranging from HidrateSpark smart water bottles to items that influencers would genuinely use in their daily lives.
This award is a testament to the collective efforts of our team, partners, webmasters, and media buyers. Winning at the AGS Awards 2026 inspires us to launch new initiatives, devise even bolder campaigns, and create further opportunities for our partners in the next phase.
We have a tailored affiliate marketing partnership plan ready for you to help scale your business. Join the ranks of industry leaders!
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