By the time the first attendee scans their entry code at Fiera Roma, the venue will have already undergone ten days of intensive setup and preparation.
Over 7,000 construction workers and event professionals will have descended upon the venue to assemble more than 1,000 booths across nine exhibition halls. When SiGMA World opens its doors on November 2, this construction site will be transformed into a 120,000-square-meter “pop-up business district”—an area equivalent to 17 football pitches laid side by side. The 2026 edition is supported by RedCore, which returns to Rome as a primary sponsor.
And this is just the beginning of the exhibition layout.
Over the course of the four-day event, SiGMA World is set to welcome more than 30,000 attendees and bring together over 1,200 sponsors and exhibitors. The agenda is packed, featuring insights from more than 550 speakers across five different stages. SiGMA, Affiliate Grand Slam (AGS), AIBC, and FX World will all take place concurrently at the same venue—each maintaining its own specialized focus while offering attendees deep access to the broader industry ecosystem.
For those heading to Rome, the challenge may not be “what to do,” but rather “how to choose what to prioritize” so as not to miss out on any of the highlights.
Nine exhibition halls, with no single prescribed path.
The layout of SiGMA World has neither a definitive starting point nor a fixed end. Entering from the east side of the Rome Exhibition Centre, the event experience naturally branches into several distinct paths: gaming suppliers and operators occupy the primary B2B zone; consumer-facing brands have their own dedicated sections; affiliate marketing stakeholders gather in the AGS area; AIBC covers artificial intelligence, blockchain, and various emerging technologies; and there are also specialized zones for the finance and foreign exchange (FX) sectors.
Consequently, the layout here does not resemble a traditional, singular trade show; rather, it functions as an organic collection of multiple industry events. Hall 3 serves as a natural hub for the exhibition: both SiGMA’s B2B and B2C activities revolve around the Main Stage, complemented by an adjacent Media Zone and a Platinum/VIP Lounge. The Main Stage hosts some of the summit’s most significant sessions—kicking off with insights from investor Tim Draper, followed by discussions over the coming days on topics such as international expansion, regulation, gaming operations, compliance, and leadership.
Hall 5 represents another major cluster for the gaming industry, with a distinct Italian flair. This year, the summit introduced an “Italy Stage”—bringing the total number of stages to five—which serves as a dedicated forum for the Italian domestic market.
The addition of this stage is highly significant; Italy is not merely the host nation here—its local regulatory framework, operators, relevant institutions, and market opportunities are all woven directly into the fabric of the entire event experience.
As you continue to navigate through the exhibition halls, you will notice the atmosphere shifting once again.
Hall 2 is home to the “Affiliate Grand Slam” (AGS) and features its own dedicated AGS Stage. Hall 7 is occupied by AIBC (the AI and Blockchain Summit), where the focus shifts toward artificial intelligence, blockchain, cryptocurrency, and other emerging technologies. Hall 8 focuses on the financial markets, featuring the “Global Finance Stage,” where topics such as foreign exchange (FX), fintech, payments, and digital assets are explored.
For attendees whose operations span multiple sectors, this compact spatial layout may prove just as valuable as any specific conference session. For instance, those involved in affiliate marketing can engage in discussions on user acquisition while also participating in meetings with operators; representatives from payment companies can delve into financial topics while simultaneously exploring issues related to the gambling industry; and providers of AI or blockchain technology are not confined to interacting solely with other tech firms throughout the week.
Opportunities often lie precisely where different fields intersect.
Some exhibition stands are so compelling that they demand a pause.
At Fiera Roma, more than 1,000 exhibition stands are currently being assembled. For exhibitors, the value of a stand is determined not merely by its square footage, but by how ingeniously that space is utilized.
Last year’s event in Rome set a new industry benchmark. Uplatform transformed its space into an Italian courtyard, complete with real lemon trees, fresh lemon-flavored gelato, and an interactive “lemon-tossing” game. BetConstruct took a different approach, blending technology with classical architecture by incorporating elements inspired by the Garni Temple and the Colosseum.
Meanwhile, Betmen Affiliates cultivated a Mediterranean atmosphere, featuring a fountain, lush greenery, and a classic Vespa scooter; Black Flag Affiliates, on the other hand, constructed a pirate ship—complete with sails and a giant octopus.
These designs from last year vividly demonstrate the boundless creativity exhibitors bring to their stand concepts—the stands themselves are no longer just physical spaces, but integral components of the overall experience.
A “Village” in Hall 5
Among the many new additions, the most striking feature is not a commercial exhibition stand. The SiGMA Foundation made its debut with a dedicated space on the exhibition floor known as the “Positive Impact Village,” an area co-hosted by the SiGMA Foundation and SiGMA World.
This space is designed to increase the visibility of initiatives focused on social impact—efforts that span a range of sectors, including gaming, emerging technologies, affiliate marketing, and financial services.
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