Racecourse Media Group (RMG) is pleased to announce the appointment of Andrew Demaria as the company’s first Chief Content Officer.
Andrew will officially join RMG on October 6. He brings over 25 years of distinguished experience in the media industry, having held senior leadership roles at CNN and NBCUniversal. During his tenure at these organizations, he successfully drove significant audience growth, built multiple award-winning digital brands, and spearheaded content, commercial, and digital transformation initiatives across the news, sports, and entertainment sectors.
As Chief Content Officer, Andrew will have comprehensive responsibility for content strategy, audience development, digital growth, data and insights, integrated marketing, and content partnerships—all with the goal of driving user growth, enhancing audience engagement, and optimizing commercial performance across the business. Russell Ferris, CEO of RMG, stated: “This appointment reflects our ambition to further strengthen our content strategy. Andrew brings not only world-class editorial expertise but also an exceptional track record in audience growth, digital innovation, and commercial content. Throughout his career, he has successfully built and transformed various media brands, driving both large-scale audience engagement and measurable commercial success.”
“Andrew will play a pivotal role in integrating our capabilities across broadcasting, digital, marketing, and data. This will help us reach new audiences, deepen engagement with our existing fan base, and deliver greater value to our racecourse shareholders.”
Andrew commented: “Horse racing possesses all the core elements of a premium media asset: top-tier sporting competition, compelling personalities, a passionate fan base, and a year-round calendar of major events. Our opportunity lies in bringing these exciting stories to a wider audience through more diverse channels and a broader range of platforms.”
“Racing TV and RMG occupy a central position at the heart of the sport. I look forward to working with our racecourses, broadcasters, partners, and colleagues to build a truly integrated content operation—one that drives audience growth, enhances user engagement, and creates long-term value for the horse racing industry.”
During his more than 16 years at CNN, Andrew helped build and lead some of the network’s most successful digital brands, including CNN Travel and CNN Style; he served as Vice President and Executive Editor for CNN Digital International prior to his departure. He subsequently joined NBCUniversal as Vice President and Executive Creative Director, overseeing global commercial content, events, brand strategy, and key initiatives across the company’s sports, news, and entertainment divisions. Based in London—having previously lived for an extended period in Hong Kong—Andrew has built and led multi-market, multilingual teams, serving audiences and partners across the UK, North America, Europe, the Middle East, and the Asia-Pacific region.
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